5 ways digital signage can help retailers retain customers

by Jeff Hastings — CEO, BrightSign

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether.

How to deliver dynamic creative content

Originally used in display advertising, dynamic creative is simply another term for personalized content, where the content of an ad is matched to the active…

3 ways airports fly high with digital signage

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With customer experience remaining the primary focus, airports are capitalizing on the opportunities to provide efficient messaging. Airport are using digital…

FDA regulations open door for menu board innovation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The FDA recently put its foot down on menu labeling regulations for restaurant chains with 20 or more stores. Although many restaurateurs have dreaded this…

Avoiding 11 digital signage pitfalls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Many different types of organizations of all sizes are now using digital signage to engage and inform their employees and visitors. Some are using it to great…

3 digital signage trends on the forefront

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the digital signage industry, it's easy to get lost in a sea of various displays, software packages and media players. It can all start to blend together…

4 ways AI is transforming digital signage

Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep…

How to make the most out of trade shows

by Jeff Hastings — CEO, BrightSign

It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital…

Digital signage tutorial: Keeping your display safe

by Daniel Waldron — Copywriter, Armagard Limited

Last week, we discussed key considerations for selecting a screen such as aesthetics, ports, resolution and size. Next, we will examine protecting your screen…

Digital signage tutorial: getting the balance right

by Daniel Waldron — Copywriter, Armagard Limited

Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that work. This…

5 future digital signage trends of 2018

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

2017 was an innovative year for digital signage, and 2018 promises to have even more going on. Both organizations and the public have embraced the…

7 rules to deliver engaging content

Not all digital content is created equal. There a myriad of strategies out there, but it's important to follow these seven basic rules to make your content…

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…

3 keys to bringing digital signage to the big stage

by Jeff Hastings — CEO, BrightSign

Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key…

How to boost your company's 'Digital IQ'

Only 12 percent of Fortune 500 business from 1955 still existed in 2016. Their creativity, constant innovation and technology-focused mindset is why those…

10 tips to get your video wall up and running

by Tim Griffin — CTO, Userful

Deploying a stunning video wall that stays within your budget can be a stressful, even overwhelming task. So many options, so many potential pitfalls. Here…

6 benefits of digital signage in education

by Daniel Waldron — Copywriter, Armagard Limited

The emergence of a digital media culture has effectively forced educational institutions to embrace digital signage. Why? To keep-in-touch with audiences that…

3 digital signage options for retail kiosks

by Michael Kasavana — Consultant, K-Team

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital…

The future of digital communications in restaurants: Touch, signage, entertainment

With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly…