Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

Yes, we will see you at Infocomm

by Jeff Hastings — CEO, BrightSign

After nearly deciding to pull out of the event due to rise in COVID-19 cases, Brightsign CEO Jeff Hastings explains why the digital signage company decided to…

Are digital menu boards right for your business?

by Elizabeth Riggio

In the past few years, digital menus have become more popular in restaurants and other businesses for their ease of use and dynamic nature.

HDMI 2.1 digital signage ecosystem delivers opportunities

by Digital Signage Today

Many of us have welcomed the opportunities associated with the increasing availability of 4K content distribution. And this year, something new is impacting…

Digital signage opportunities endless in immersive experience industry

by Zachary Todd — Marketing Communications Coordinator, SNA Displays

Not to get too philosophical, but experience is everything, isn't it? The way we humans observe and interact with the world around (and within) us provides…

Digital communication for employees should not be overlooked

by Kevin Damask — Editor, Digital Signage Today

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and…

AI delivers better touchscreens

by Gene Halsey — Vice President, Product and Business Development, TES America

A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago.

Area 15 bar in Vegas wows visitors with AR, VR

by Kevin Williams

A new bar in Las Vegas called Area 15, is hitting the ground running by offering more than drinks. It is also providing an immersive playground through AR and…

VR ditches the headset

by Kevin Williams

While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…

Digital signage powers store openings and beyond

by Jason Shelton — Senior Solutions Development Manager, Panasonic Connect

From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition…

Mixed reality delivers immersive experiences

by Kevin Williams

Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative…

Touchless goes to the big leagues

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The demand for touchless interactive displays has increased dramatically during COVID-19, and touchscreen solutions providers are stepping up to the task.

How to effectively deploy temperature screening solutions

by Jeff Hastings — CEO, BrightSign

A deluge of temperature-screening solutions have emerged, marketed as simple and effective ways to address new health and safety guidelines in the wake of…

3D imaging delivers touchless experiences

by David Chen

With concern about viral transmission at an all-time high, patrons would prefer to not touch any common surface. But how can touchscreen kiosks and digital…

ICX Summit fills the void left by DSE

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The loss of the Digital Signage Expo on account of bankruptcy comes at a highly inopportune time for the digital signage industry. Luckily, Networld Media…

Farewell to Digital Signage Expo

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Exponation LLC, the parent company of Digital Signage Expo, recently filed for Chapter 7 bankruptcy. During my visits to Digital Signage Expo, it always stood…

Designing innovative touchscreens

by Ian Crosby — Sales & Marketing Director, Zytronic

We live in a world that expects every display to be interactive. However, there exists the very real challenge of finding a touchscreen manufacturer that can…

Using tech to make touchscreens cleaner

by Ian Crosby — Sales & Marketing Director, Zytronic

Many customers are concerned about using public touchscreens. Luckily, there are multiple tech tools to keep touchscreens cleaner.

How to make the best touchscreens for retail

by Clive Dickinson

If you're an OEM or integrator producing display products for retailers, you're going to be facing a somewhat new challenge: the incorporation of touch…

How digital signage can help you reopen safely

by Sean Matthews — President & CEO, Visix, Inc.

In order to reopen successfully, you will need to practice transparency and communication, and with the right reopening digital signage messages you can ease…