Digital signage kiosks help relieve US labor shortage

by Kevin Damask — Editor, Digital Signage Today

In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…

Pandemic leads to customer experience opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

A standout feature of the pandemic has been the extent to which BrightSign customers in all regions have invested in the customer experience, in some cases…

Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…

How digital out-of-home can meet the data privacy moment

Let's explore why data privacy changes are positive for advertising, how they specifically affect DOOH, and the changes DOOH advertisers do need to make to…

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

What retailers need to know about digital signage with face detection

by Jian Hui Hoh

The retail industry is extremely challenging due to fast-changing consumer behavior. Traditional business models are no longer able to fulfill customer…

Reimagining retail holiday displays with digital signage

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

As we gear up for winter, there’s still no clear signs that point to how our second holiday season of the pandemic will function. As marketers and business…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

Yes, we will see you at Infocomm

by Jeff Hastings — CEO, BrightSign

After nearly deciding to pull out of the event due to rise in COVID-19 cases, Brightsign CEO Jeff Hastings explains why the digital signage company decided to…

Are digital menu boards right for your business?

by Elizabeth Riggio

In the past few years, digital menus have become more popular in restaurants and other businesses for their ease of use and dynamic nature.

HDMI 2.1 digital signage ecosystem delivers opportunities

by Digital Signage Today

Many of us have welcomed the opportunities associated with the increasing availability of 4K content distribution. And this year, something new is impacting…

Digital signage opportunities endless in immersive experience industry

by Zachary Todd — Marketing Communications Coordinator, SNA Displays

Not to get too philosophical, but experience is everything, isn't it? The way we humans observe and interact with the world around (and within) us provides…

Digital communication for employees should not be overlooked

by Kevin Damask — Editor, Digital Signage Today

It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and…

AI delivers better touchscreens

by Gene Halsey — Vice President, Product and Business Development, TES America

A technological "gold rush" is emerging as artificial intelligence enables users to interact with computers in ways that were unthinkable just a few years ago.

Area 15 bar in Vegas wows visitors with AR, VR

by Kevin Williams

A new bar in Las Vegas called Area 15, is hitting the ground running by offering more than drinks. It is also providing an immersive playground through AR and…

VR ditches the headset

by Kevin Williams

While immersive entertainment has been dominated by wearables and virtual reality and augmented reality platforms, non-wearable immersive display systems are…

Digital signage powers store openings and beyond

by Jason Shelton — Senior Solutions Development Manager, Panasonic Connect

From restaurants to museums to theme parks, each business and venue planning to reopen will benefit from deploying solutions that assist in a smooth transition…

Mixed reality delivers immersive experiences

by Kevin Williams

Displays aren't just for advertisements anymore. Now, mixed reality, projection mapping and other immersive technologies are delivering truly innovative…

Touchless goes to the big leagues

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The demand for touchless interactive displays has increased dramatically during COVID-19, and touchscreen solutions providers are stepping up to the task.