Audience Measurement News
AdQuick.com introduces OOH media planning toolkit
November 18, 2021
AdQuick.com, an OOH advertising marketplace, has released an OOH media planning tool to help marketers execute their promotional campaigns, according to a…
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Startup raises $4.5M for OOH platform
November 15, 2021
OneScreen.ai, a SaaS-enabled B2B marketplace provider for OOH advertising, has raised an additional $3 million in seed funding to create a media platform that…
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Media companies band together to provide targeted DOOH
November 2, 2021
Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…
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Partnership to help retailers measure customer experience
October 18, 2021
Raydiant, a digital signage and experience platform provider, has joined forces with WiFi-powered marketing platform Adentro to bring customer insights to…
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Accretive Media releases OOH measurement tool
October 7, 2021
Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…
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Jolt taps Seedooh to measure OOH effectiveness
September 23, 2021
Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…
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Comscore hires Captive to measure DOOH engagement
August 6, 2021
Comscore, a company specializing in planning, transacting and evaluating media, has signed an agreement with Captivate, a location-based digital video network…
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Vistar Media expands inventory measurement capability
June 15, 2021
Vistar Media, an end-to-end DOOH programmatic platform, can now measure moving inventory, including taxi and rideshare tops as well as non-moving OOH media…
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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
April 14, 2021
Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…
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oOh!media intros Audience Intelligence Hub for OOH
March 19, 2021
OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…
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Webinar to address future trends, disrupters in customer experience
February 17, 2021
A free webinar sponsored by Coates Group and hosted by Digital Signage Today will address trends and disrupters in the customer experience sector for…
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AdMobilize partners with USSI Global for AI-powered signage
January 19, 2021
AdMobilize, a audience intelligence company for DOOH, has partnered with USSI Global, a network and digital signage systems provider, to deliver artificial…
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Internet of Things market to reach $20B by 2030
January 6, 2021
The global IoT operating systems market will grow from $635 million to $20 billion by 2030, according to a report by Transparency Market Research.
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Clear Channel partners with Bombora for B2B OOH campaign planning
December 30, 2020
Clear Channel Outdoor Americas is partnering with B2B intent data provider Bombora to deliver a strategic B2B OOH advertising solution.
read nowVideotel Digital intros motion detector
November 18, 2020
Videotel Digital has introduced its Touchless SENSE Motion Detector, which uses a sensor to detect a customer's distance from a display. With this tool…
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Clear Channel Airports integrates Geopath DOOH audience insights tech
October 30, 2020
Clear Channel Airports, the Americas-based airports business of Clear Channel Holdings Inc. has rolled out an audience impressions solution from Geopath for…
read nowIntuiface intros consulting service for digital signage analytics
September 28, 2020
Intuiface, an interactive digital signage provider, has introduced two consulting services for digital signage analytics. Both services revolve around…
read nowScreenfeed intros Twitter, Google trend feeds for digital signage
September 21, 2020
Screenfeed, a content production company, has introduced its Twitter and Google Trends feed for digital signage content. This tool refreshes up to 50 top…
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Hypersign delivers virtual sporting arenas with LED video walls
September 2, 2020
Hypersign recently introduced The Arena Fanwall that uses LED video walls to broadcast an area of remote fans for sporting events. Fans can livestream the…
read nowVistar Media partners with Quividi to fuel programmatic DOOH
June 2, 2020
Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to…
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