Audience Measurement News

Criteo integrates with Google for onsite retail media

September 30, 2025

Criteo has been tapped as Google's first onsite retail media partner. Advertisers can scale campaigns across Criteo's retail media inventory via Google's…

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StreetMetrics, Accretive team on planning, analytics offering

May 8, 2025

StreetMetrics and Accretive have launched a unified planning and analytics solution that promises to empower smarter media investments and enable more accurate…

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Boys & Girls Clubs team with Screenverse, partners in awareness campaign

October 10, 2023

Digital ad network Screenverse has announced its partnership with Boys & Girls Clubs of Greater Washington to increase awareness, donations, and volunteering…

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UniLED, Geopath partner in programmatic DOOH advertising

September 20, 2023

UniLED, a DOOH software firm, has become a member of Geopath, a not-for-profit organization dedicated to providing industry-standard metrics for DOOH…

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Clear Channel Outdoor announces DCR integrations, partnerships

July 11, 2023

Clear Channel Outdoor, an out of home media firm, has announced the integration of its CCO RADAR data platform with Data Clean Room (DCR) applications and…

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Korbyt announces launch of Machine Learning Broadcast

June 8, 2023

Korbyt, a workplace communications tech firm, has announced the launch of its Machine Learning Broadcast solution, which leverages AI-powered camera optics and…

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Quadient leans into automation with CX software launch

June 7, 2023

Quadient, a CX solutions firm, has announced the launch of Quadient Inspire Flex Release 16 (R16), its software solution aimed at enterprise omnichannel…

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Broadsign makes next-gen ad server generally available

May 16, 2023

Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…

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NRS announces adoption of Place Exchange PerView for OOH analytics

March 15, 2023

National Retail Solutions, which operates a nationwide POS network for American retailers, has announced it is leveraging the PerView solution from Place…

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Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

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Veridooh partners with JCDecaux, Vast Billboards, Mediaworks for DOOH verification

February 23, 2023

Veridooh, an Australian tech firm specializing in independent ad verification technology, has announced its expansion in New Zealand via partnerships with…

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Navori unveils suite of programmatic tools

January 11, 2023

Navori Labs, a digital signage and marketing firm, unveiled a suite of tools geared towards programmatic DOOH, including integration with the Hivestack DOOH…

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25 million stream FIFA in Bangladesh on Toffee

December 8, 2022

Bangalink has reported that 25 million users in Bangladesh have streamed FIFA this year using its Toffee platform, according to a press release.

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Seedooh debuts cinema-based ad verification tech in ANZ

November 23, 2022

Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…

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Displayforce enters Sweden, Finland via Bluebell partnership

October 25, 2022

Displayforce, a Cyprus-based AI-powered DOOH performance marketing automation solution firm, has partnered with Bluebell Digital, a DOOH provider, to enter the…

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US shoppers lead in-store shopping, global habits evolve

October 18, 2022

Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…

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Displayforce AI-powered DOOH tool receives Netherlands funding

September 29, 2022

Hong Kong-based Displayforce has received funding in the amount of 500,000 euros from Netherlands based NL Platform B.V., according to a press release.

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Digital signage market predicted to grow to $28B by 2026

September 1, 2022

The digital signage market is predicted to grow sharply, according to a new report by the Business Research Company, an analytics firm based in the United…

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Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

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Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

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