Advertising with Digital Signage

More companies are turning to digital signage as a means to earn advertising revenue, but to be successful, deployers need to understand the process from start…

Webinar: The Real Cost of Digital Signage

Meeting Description: Sorting out the total cost of ownership for a digital signage network, long before the first screens light up, is critical to a…

GlobalShop: DOOH measurement essential for reaching customers

by James Bickers — Editor, Networld Alliance

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

Peoplecount announces digital out-of-home audience measurement service

February 18, 2010

Peoplecount, a Toronto-based audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks.

UCView partners with CognoVision to deliver digital signage audience measurement

February 15, 2010

Los Angeles-based digital signage solutions provider UCView Media and Markham, Ontario-based CognoVision have announced their partnership to offer advanced…

Kentia integrates with TruMedia for digital signage audience measurement

February 8, 2010

Altabox has announced that its Kentia software for digital signage has recently completed its integration with TruMedia's measurement systems, offering its…

Why reliable measurement matters to digital out-of-home

by

Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

NEC shows digital signage audience-measurement system at Gartner Symposium

October 21, 2009

An experimental facial-recognition system developed by NEC is letting advertisers know the age and gender of those looking at a screen. Dubbed the NEC Next…

Video Analytics for Digital Signage Deployments

Video analytics can measure who watches an ad, for how long and where. Careful analysis of this information helps digital signage operators create targeted…

ROI and Optimizing Your Network

Learn about the numerous ways to calculate the ROI for your digital signage network, as well as how to optimize the network to achieve ROI.