Why reliable measurement matters to digital out-of-home

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Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

NEC shows digital signage audience-measurement system at Gartner Symposium

October 21, 2009

An experimental facial-recognition system developed by NEC is letting advertisers know the age and gender of those looking at a screen. Dubbed the NEC Next…

Video Analytics for Digital Signage Deployments

Video analytics can measure who watches an ad, for how long and where. Careful analysis of this information helps digital signage operators create targeted…

ROI and Optimizing Your Network

Learn about the numerous ways to calculate the ROI for your digital signage network, as well as how to optimize the network to achieve ROI.