B2C to B2Me: MediaTile launching HumanKiosk (Video)

by Christopher Hall — writer, self

Cellular digital signage specialists MediaTile will announce the commercial launch of the HumanKiosk digital signage solution later this week.

ComQi partnering with Path Intelligence for shopper metrics

September 27, 2011

ComQi, a provider of multichannel message management in the digital signage market, today announced its partnership with Path Intelligence Inc.

ISIGN on target with purchase of Pinpoint Media

September 27, 2011

Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for…

Eyeris TV DOOH network wins Florida Business Expo award

September 26, 2011

Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo…

Introducing Intel: The scoop on Intel's Anonymous Audience Metrics

by Jose Avalos — director, retail & digital signage, intel

Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing…

Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

Coca-Cola facial recognition kiosk uploads straight to Facebook (Video)

by Christopher Hall — w, t

A digital signage kiosk updates people's Facebook page automatically by recognizing their facial features.

Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

All about the content: Does a DOOH network really exist?

If a DOOH network advertises, but no one is around to see it, does it really exist?

Digital signage kiosk lands on Canary Islands

July 5, 2011

The Meridiano Tenerife mall on Santa Cruz de Tenerife in the Canary Islands has installed an interactive wayfinding digital signage display to inform visitors…

Kiwi mobile marketing firm targeting US digital signage space

by Christopher Hall — w, t

A New Zealand-based DIY mobile marketing firm is targeting DOOH to help its entry into the U.S. market.

Real-time analytics allow for real-time course corrections in DOOH

by Christopher Hall — w, t

RVue's CEO talks about his firm's real-time analytics, and the importance of real-time analytics in DOOH.

X2O targets better ROI with Intel's AIM

May 25, 2011

X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, today announced that it…

Scala showcasing new software, work with HP, Intel at Screenmedia Expo

May 11, 2011

Digital signage software provider Scala has announced that it will exhibit its latest release of Scala QuickStart that supports HP's new SignagePlayer at…

BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to…

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Infomercials on digital out-of-home

by Christopher Hall — w, t

RVue announces deal with an infomercial company and availability of Web-based analytics for networks.

Taiwanese firm adds Wi-Fi and GPS tech to audience measurement

March 20, 2011

Taiwan's eCAFtech, an audience measurement company serving DOOH network operators, DS integrators, advertisers and advertising agencies, announced today that…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.