BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to…

Taking another look at pay-per-look DOOH

by Christopher Hall — w, t

Digital out-of-home advertising experts talk about Ayuda's pay-per-look model for DOOH ad billing.

SeeSaw lists its own next big thing: Video-everywhere metrics

by Christopher Hall — w, t

SeeSaw says it has developed new metrics that measure DOOH video the same way video is measured on other media.

Infomercials on digital out-of-home

by Christopher Hall — w, t

RVue announces deal with an infomercial company and availability of Web-based analytics for networks.

Taiwanese firm adds Wi-Fi and GPS tech to audience measurement

March 20, 2011

Taiwan's eCAFtech, an audience measurement company serving DOOH network operators, DS integrators, advertisers and advertising agencies, announced today that…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

DSE: Pay-per-view for DOOH?

by Christopher Hall — w, t

Montreal-based Ayuda Media Systems demos a potential game changer for DOOH advertising at DSE 2011.

DSE: Standards and solutions in digital signage

by Christopher Hall — w, t

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.

Scala adds video analytics with Intel AIM

February 20, 2011

Scala announced today that it now offers the measurement capabilities of Intel Audience Impression Metric (Intel AIM Suite), an anonymous video analytics…

Webinar: Faces in the Crowd: Audience measurement tools in digital place-based media

As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations…

Captivate CEO, DPAA chair talks 2010 and the future of DOOH

by Christopher Hall — w, t

Captivate chief looks back at 2010, ahead to 2011, and offers insights for success across the DOOH space.

AOpen, iSign partner to integrate location-based interactive marketing and digital signage

February 6, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media and digital signage firm AOpen America Inc. have announced they are partnering…

Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

NRF: Intel shows 'Connected Store' proof-of-concept at BIG Show

January 12, 2011

Earlier this week at the National Retail Federation BIG Show in New York City, Intel Corp. unveiled its Connected Store concept, a two-story, 2,400 square-foot…

Developments in Audience Measurement for Digital Signage

Video technology is being used to measure network audiences with pinpoint accuracy.

Eyeris Networks offering franchise opportunities

December 5, 2010

Eyeris Networks announced that it is offering franchise opportunities for its Eyeris TV Franchise, a network of intelligent large digital displays…

ADCENTRICITY joins coalition with Environics Analytics

November 23, 2010

Marketing and analytical services company Environics Analytics recently announced partnerships with five digital marketing services firms.

New Digital Signage Viewer Counter from eCAFtech launching in Dec.

November 17, 2010

Biometric identification technology firm eCAFtech announced today that its multifunction digital signage audience measurement solution, Digital Signage Viewer…

Audience metrics firm CognoVision snapped up by Intel

November 15, 2010

Toronto -based anonymous video analytics specialists CognoVision have been acquired by United States-based Intel Corp., according to an announcement from…

STRATACACHE exhibiting at BAI in Las Vegas

October 19, 2010

STRATACACHE announced that it is set to exhibit this week at the Bank Administration Institute (BAI) Retail Delivery expo in booth 1437 at Las Vegas' Mandalay…