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Advertising News & Media

LED display company opens Las Vegas office

July 19, 2016

GoVision, a provider of large-scale LED video displays and related services, has opened a new office and equipment facility in Las Vegas, its fifth such…

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LED display manufacturer chooses augmented reality sales enablement platform

July 19, 2016

PixelFlex, a large-scale LED display manufacturer and solutions provider, has selected SpaceView's augmented reality visualization app as a tool for its sales…

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Media and entertainment company writes advertising history atop NYC's largest rooftop billboard

July 19, 2016

Media and entertainment company iHeartMedia Inc has staked its claim to the New York City skyline with its new presence on one of the city's most iconic…

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3 Ikea locations receive LED video elements to appeal to shoppers

July 18, 2016

The shopping experience at three Inter Ikea Center Group locations, the global company that manages Ikea's retail destinations, has been enhanced with LED…

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Social media critical for digital presence of small businesses

July 18, 2016

According to new research by GetApp, an online marketplace for cloud-based business apps, 56 percent of small business owners and managers polled said that…

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Decreasing cost of displays, improved customer experience trends in digital signage

July 18, 2016

According to a new Research and Markets report, "World Digital Signage Market- Opportunities and Forecast, 2014 - 2022," the decreasing cost of displays and…

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Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

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APN Outdoor acquires 2 digital billboard operators

July 14, 2016

APN Outdoor today announced the acquisition of two independent billboard operators, Metrospace and IOM, based in Brisbane and Melbourne, Australia…

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OLED for brand building and customer engagement

OLED offers a superior image quality based on better contrast, higher brightness, a fuller viewing angle, a wider color range and much faster refresh rates.

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Columbus shopping center to get new LED video display

July 14, 2016

Daktronics of Brookings, South Dakota, will design, manufacture and install a new LED video display for the Easton Gateway shopping destination in Columbus…

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Planar and Leyard welcome new sales hires

July 13, 2016

Planar and Leyard have announced two new sales hires, according to a company press release.

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Kroger, The Produce Mom launch digital marketing partnership

July 12, 2016

Kroger Central Division has partnered with The Produce Mom, an advocacy brand for the fresh produce industry. The partnership will include in-store signage…

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Digital signage comes alive with social media content

Appealing to our emotions, compelling consumer behavior and encouraging advocacy is at the heart of digital signage. While conventional content achieves this…

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Digital signage series spotlights young entrepreneurs

July 11, 2016

Gentleman Jack Double Mellowed Tennessee Whiskey has teamed with Captivate, a location-based digital video network, to target entrepreneurs of legal drinking…

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June's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

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What happens when you use digital signage for queue management?

by Evan Magner — Marketing Project Coordinator, Mvix

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the…

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Global digital signage market to be worth $27.34B by 2022

July 5, 2016

A Research and Markets report, "Digital Signage Market — Global Forecast to 2022," states that the digital signage market was valued at $16.88 billion in 201…

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Digital displays bring neighborhood-specific apartment listings to New York City

by Travis Wagoner — Editor, Networld Media Group

StreetEasy, a New York City real estate marketplace, recently launched its first real estate advertising campaign on LinkNYC. Its objective is to bring…

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4 challenges for retail digital signage

Digital signage has the potential to produce some undeniably cool retail experiences. Using digital signage in retail isn't something you should rush into…

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Doing dynamic digital signage right the first time

by Travis Wagoner — Editor, Networld Media Group

It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having…

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