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Advertising News & Media

Destination Television to acquire Charter Digital Media

March 6, 2007

FORT LAUDERDALE, Fla. — Destination Television Inc. says it expects to acquire New York-based Charter Digital Media Inc.

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Broadway Channel selects Real Digital Media solution

March 6, 2007

SARASOTA, Fla. — The Broadway Channel has selected Real Digital Media's NEOCAST digital-signage solution to manage programming to more than 60 hotels located…

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Study: digital signs in malls drive purchases

March 5, 2007

NEW YORK — Adspace Networks Inc. released data from a mall intercept study that found 17 percent of women and 10 percent of the general mall population made a…

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Absolut launches interactive ad campaign

March 4, 2007

SAN FRANCISCO — Absolut Pears launched a nationwide interactive marketing campaign with Ecast, which operates a touchscreen digital music network in 2,80…

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Fourth Screen Awards honor content innovation

by James Bickers — Editor, Networld Alliance

Content strategy was the primary focus at Las Vegas gathering.

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Winners of Fourth Screen Awards announced

March 1, 2007

LAS VEGAS — Juries for the Inaugural "Fourth Screen Awards" announced Gold Winners in four categories as well as a total of 10 Sliver and Bronze winners at the…

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Microsoft ads almost all-digital by 2010

March 1, 2007

Online Media Daily: While it will retain a small portion of its advertising spending in TV and print for "tactical roles," Microsoft said that virtually all of…

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SeeSaw partners with Alchemy for content creation

February 28, 2007

LAS VEGAS — SeeSaw Networks announced a partnership with Alchemy to assist media planners using SeeSaw Networks with the creation of content for dynamic…

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Focus Media enters online ad business

February 28, 2007

Adotas: Chinese digital signage company Focus Media Holding Ltd. has entered the online advertising business by acquiring Internet ad provider Allyes. Allyes…

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NewSight selects Wireless Ronin software

February 28, 2007

MINNEAPOLIS — NewSight Corp. announced it will implement Wireless Ronin Technologies' RoninCast solution as the management software for its new digital…

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Mobile phones and digital signage

February 26, 2007

Screens leverage portable devices, the Web to add interactivity.

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Remote Media completes 1,370-site retail installment

February 26, 2007

ESSEX, United Kingdom — Remote Media has completed a U.K.-wide rollout of a 1,370 site digital screen Network for U.K. National Lottery Operator Camelot Group…

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SeeSaw networks announces online ad-buying platform

February 26, 2007

Media Week: Launched a year ago, SeeSaw Networks earlier this month signed its first six "affiliate" companies: Captive Media, Ecast, DVD Play, MJM Sports and…

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Laser projector allows 'temporary digital graffiti'

by James Bickers — Editor, Networld Alliance

February 26, 2007

The New York-based Graffiti Research Lab has released the source code for its "L.A.S.E.R. Tag" project, a system that allows an artist with a laptop and…

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End-user perspectives on software

February 26, 2007

Research shows what companies want from digital signage software.

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Neo opens Canadian office, names new VP

February 19, 2007

MONTREAL — The Neo Advertising Group announced it is opening a new office for North American operations in Toronto's financial district. The company is…

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Reactrix completes $45M financing

February 19, 2007

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its…

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Egokast unveils video belt buckle

by James Bickers — Editor, Networld Alliance

February 18, 2007

While it is being marketed as a novelty product, the "video belt buckle" from Egokast might have potential for use in pervasive advertising. Perhaps the day…

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Zoom Media installs interactive screens in Montreal restaurants, gyms

February 18, 2007

Media in Canada: Montreal's Zoom Media launched 50 interactive video screens in popular restaurants, bars and fitness clubs in downtown Montreal this month.

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Digital billboards under attack

by James Bickers — Editor, Networld Alliance

They're bright, they grab attention, they're profitable — but are they dangerous?

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