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Advertising News & Media

Reactrix completes $45M financing

February 19, 2007

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its…

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Egokast unveils video belt buckle

by James Bickers — Editor, Networld Alliance

February 18, 2007

While it is being marketed as a novelty product, the "video belt buckle" from Egokast might have potential for use in pervasive advertising. Perhaps the day…

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Zoom Media installs interactive screens in Montreal restaurants, gyms

February 18, 2007

Media in Canada: Montreal's Zoom Media launched 50 interactive video screens in popular restaurants, bars and fitness clubs in downtown Montreal this month.

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Digital billboards under attack

by James Bickers — Editor, Networld Alliance

They're bright, they grab attention, they're profitable — but are they dangerous?

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Top 13 deployment mistakes

February 18, 2007

WireSpring Technologies offers this guide to common mistakes made in kiosk and digital signage projects, and how you can steer clear of them in your…

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London Underground escalator video network

February 18, 2007

The London Tube provides a key venue for out-of-home advertising. Digital View provided services and features resulting in one of the most impressive digital…

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POP Solutions, C-nario team on interactive signage

February 14, 2007

LAS VEGAS — Mobile marketing company POP Solutions announced it is teaming with digital signage developer C-nario to provide a product that allows consumers…

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RediClinic selects Impart Media for digital signage

February 13, 2007

SEATTLE — RediClinic LLC, the largest provider of retail health screening services in the United States, has selected Impart as its digital signage provider.

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Des Moines places 60-day ban on digital billboards

February 12, 2007

Des Moines Register: A 60-day moratorium on new digital billboards was unanimously approved on Monday by the Des Moines City Council. The temporary measure…

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Commentary: 'descending triangle' of traditional media is turning upside-down

February 11, 2007

Mediaweek: Jeff Dickey & Jack Sullivan or SeeSaw Networks say advertisers must roll with the changes or get rolled over. In this commentary, they say the…

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3M unveils subscription-based digital signage package in Australia

February 11, 2007

SEATTLE — 3M Digital Signage, Australian digital content specialist Prime Digital Media and telecommunications company Telstra Corp. announced the launch of a…

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MediaCart offers digital screens for shopping carts

February 11, 2007

Advertising Age: The shopping cart as ad medium — a so-far elusive dream for everyone from fledgling entrepreneurs to Rupert Murdoch's News Corp. and Saatchi…

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Taxi-screen operator Cabtivate closes doors

February 8, 2007

The Herald (U.K.): Cabtivate, a company that put TV screens into taxis, has been put into provisional liquidation. One of the liquidators, Ken Pattullo of…

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Clear Channel unveils screens at O'Hare

February 8, 2007

San Antonio Business Journal: Clear Channel Outdoor, the world's largest outdoor advertising company, just announced plans for an indoor digital billboard…

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British pub signage provider goes into liquidation

February 8, 2007

The Publican: Confusion is reigning for customers of big screen supplier Satvision, which went into liquidation earlier this week. The Stockport-based company…

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CineMedia sees double-digit gains from IPO

February 8, 2007

Denver Post: Shares of National CineMedia Inc. surged by more than one-fifth in value on their first day of trading Thursday. The company, which sells ad space…

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Digital signage shines at London show

by James Bickers — Editor, Networld Alliance

Content management, audience measurement featured at Screen Expo Europe.

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