Simplification and scale: The new era of outdoor media

by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH

Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.

DOOH meets DSP: The relationship we all need

by Chris Coupland — Platform Operations Director, Basis Technologies

In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of…

Unleashing the power of AI: The future of automation in out-of-home advertising

AI can help industry professionals do their jobs better, work faster, and allocate more time to more strategic work. As the volume of data increases, there…

Aesthetics meet purpose: Crafting compelling visual content for lasting impact

by Alberto Scirocco — Founder & Creative Director, leftchannel

Alberto Scirocco, founder and creative director of leftchannel, offers a passionate primer on the three rules of good content, arguing that content creators…

How digital signage sparks spontaneous experiences in leisure and travel

by David Levin — Chief Executive Officer, Poppulo

David Levin, CEO at Poppulo, makes a passionate case for the power of digital signage in facillitating spontaneous experiences in hospitality and travel, using…

Retail media: The 3rd and biggest wave of digital advertising

by Monika Lindquist — Marketing & Communications Director, Visual Art

Digital signage and crafting a data-informed, personalized shopping experience are at the core of retail media done right, argues Monika Lindquist, CMO and CCO…

Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

Calling John Connor! Luke Hubbard shares how to understand, navigate, prosper during AI arms race (and more)

by Daniel Brown — Editor, Networld Media Group

Luke Hubbard, CTO at ScreenCloud, joined Digital Signage Today editor Daniel Brown via video link from his home in Bangkok, Thailand to discuss the trends in…

With return to in-person: Digital signage follows

With widespread return to in-person activities, digital signage will follow along, delivering innovative solutions in many spaces.

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Don’t finalize your holiday media plans without these five tips

by Mick Suh — SVP of Media, Volta

Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

Are ATMs, digital signage a good fit?

by Bradley Cooper — Editor, Connect Media

Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience?

Digital signage powers up transportation

by Bradley Cooper — Editor, Connect Media

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

McDonald's makes upselling simple with digital signage

by Bradley Cooper — Editor, Connect Media

Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don't see the appeal of the item at that…

Privacy vs personalization: Finding the balance

by Nikoletta Bika

What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…

How digital signage solutions can improve in-store marketing

Marketing doesn't stop once the customer steps foot into the store. It's then that tools like digital signage an take over marketing duties and add to what…

3 digital signage lessons from 2020 to remember

by Bradley Cooper — Editor, Connect Media

We are at long last closing the books on 2020, and what a wild year it was. From pandemics to contested elections, we have gone through a lot in 2020. However…

Digital signage is for everyone

by Bradley Cooper — Editor, Connect Media

During this time of COVID-19, I have been inspired by how people from around the world have picked up the slack to both encourage and help others, especially…