Press Release
LSKD turns its Armadale store into brand content with Fusion Signage
Australian activewear brand LSKD has built its most ambitious retail environment to date around Fusion Signage digital signage software, turning the store itself into a piece of brand content rather than a room that happens to hold product.
October 27, 2026
BRISBANE, 27 October 2026– Australian activewear brand LSKD has built its most ambitious retail environment to date around Fusion Signage digital signage software, turning the store itself into a piece of brand content rather than a room that happens to hold product.
LSKD runs 36 stores with digital signage powered by Fusion Signage across Australia from the Sunshine Coast to Hobart to Claremont in Western Australia. The company now operates a mix of projectors, portrait and landscape screens and LED displays powered by multiple Fusion Signage Advanced licences. Screens sit at point-of-sale counters, LED displays are fitted in fitting rooms, shopfront screens carry window displays and projectors run in the men's and women's sections.
The brand had been working with Fusion Signage in their 36 stores for some time before the launch of its new store design at LSKD Armadale gave it a reason to scale up.
"We wanted the store itself to feel like a piece of our brand content, so we brought our brand videos and 1% better episodes to life through an elevated projection on the wall, showcased product with in-wall bay-mounted LED screens and installed a large shopfront LED to catch the eye of everyone walking down High Street," said Macauley Ryan, Store Development Manager for LSKD.
That combination is unusual in Australian specialty retail, where most stores still rely on a single screen or two. LSKD's Armadale site runs three distinct display technologies under one management system and each one does a different job.
LSKD's requirements were drawn directly from its own operating principles.
"Everything we do ties back to LSKD Value 5/6, move fast and break stuff, fail forward, dare to think differently, nothing is impossible," Ryan said. "We are a fast-moving brand and that demands the same agility from our marketing team. So our main requirements were straightforward: deliver high impact, inspiring, branded content and have the ability to move quickly whenever promotions or campaigns change."
That demand for speed is where the platform earns its place. "The team's feedback has been epic regarding the ability to schedule, change and load new content, as well as the ease of connecting Fusion Signage to our many different digital displays," Ryan said.
Day to day, the work covers ground that older signage systems handled poorly. Product imagery is swapped to match new drops or restocks, pricing and promotional messaging is updated across every screen the moment a sale goes live, fresh athlete episodes are loaded and the shopfront LED is kept in step with whatever is happening online, so in-store and e-commerce always feel like the same campaign.
"Compared to other platforms we have looked at or used in the past, Fusion Signage stands out for how much ground it covers from one system, projection, in-wall LED and shopfront LED all managed through the same interface, rather than needing separate tools for each display type," Ryan said. "A lot of signage solutions still feel clunky or require technical know-how to update, whereas Fusion Signage is genuinely built for speed and ease of use by a non-technical marketing team."
The workflow is deliberately short. Content and marketing teams create an asset, upload it and schedule it to the specific screen or group of screens it needs to reach, whether that is the shopfront LED, the LED bays showcasing product or the projection wall. Content can be previewed before it goes live, set to trigger automatically at a set time for flash sales and drop moments and managed remotely without anyone needing to be on site at Armadale.
"The turnaround on changes is a big differentiator and it is the real wow factor," Ryan said. "Content that would have taken a developer or installer days to update now takes us minutes. Walking down the High Street and seeing that large shopfront LED stop people in their tracks turns the store into a piece of brand content before anyone has even walked in."
That speed translates into a commercial edge. "It lets us move at the same pace in-store as we do online," Ryan said. "When we have got a drop, a flash sale or a campaign moment, we are not waiting days for signage to catch up. We can have every screen in Armadale reflecting it almost instantly. It means our physical retail experience never feels out of step with our digital one."
LSKD's stores are built around a community rather than a transaction and the signage supports that intent. The brand's 1% better episodes, which profile the athletes it works with, run across the screens as ongoing content rather than campaign filler.
For James Ingram, Managing Director and Co-Owner of Fusion Signage, LSKD illustrates how Fusion Signage adds value to retailers with a big vision. "LSKD has done an amazing job of adopting multiple technologies to bring their brand to life, running projection, in-wall LED and shopfront LED off one interface,” Ingram said. “Their marketing team has an amazing vision and we are excited and proud to be a part of bringing it to life for them. We can’t wait to see where the partnership goes.”
LSKD's Fusion Signage licences were supplied through Muir Electrical and The Good Guys, with DATMEDIA providing the hardware. The brand has big digital plans for the future, with Fusion Signage and DATMEDIA assisting.
LSKD began using Fusion Signage in 2024 and has continued to add screens and locations since, including converting older sites to the platform.
For more information on Fusion Signage go to: https://fusionsignage.com.au
For more information on LSKD go to: https://www.lskd.co
For more information on DATMEDIA go to: https://datmedia.com.au
For more information on The Good Guys go to: https://www.thegoodguys.com.au
Picture credits
Fusion Signage in use at LSKD locations across Australia.
About Fusion Signage
Fusion Signage is Australia’s friendliest digital signage software. Easy to use, powerful behind the scenes and backed by real Australian support. Update your screens in minutes and scale across locations - all without the usual complexity or cost.
Fusion Signage software is 100% Australian, running over 20,000 digital signage screens across Australia and New Zealand, has a 99.99% server uptime for the entire lifespan of Fusion Signage to date and a consistent average support response time of less than three minutes.
Used by 5,000+ brilliant Aussie businesses, from a single screen to multi-location rollouts, Fusion Signage gives you a simple, reliable way to manage your digital signage content.
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