Press Release

LOOP Digital Signage Launches Support for the Amazon Signage Stick

The design-first signage platform now runs on Amazon Signage’s purpose-built media player, giving businesses an affordable, plug, pair and play way to turn any screen into a managed, editorial-quality display.

October 15, 2026

Los Angeles, United States. October 15, 2026.LOOP Digital Signage today announced support for the Amazon Signage Stick, a compact, purpose-built media player designed to make professional digital signage more accessible. Businesses can now pair LOOP’s intuitive platform with Amazon’s cost-effective hardware to turn any compatible display into a fully managed, on-brand signage endpoint in minutes, with no proprietary players and no technical expertise required.

To make the experience effortless, LOOP developed a dedicated app purpose-built for seamless integration with the Amazon Signage Stick. Once the device is plugged and app is selected, it pairs in seconds to have content up and running in minutes, and is engineered to get the most out of the hardware for smooth, reliable, always-on playback. It also taps into the Signage Stick’s native device APIs, which LOOP customers can control directly from the LOOP web app, so teams can manage screens right down to the hardware without ever leaving their dashboard. Plug, pair, and play.

“At LOOP, we want digital signage to feel effortless: plug in, pair, and your screens come to life,” said Mete Cicek, CEO of LOOP Digital Signage. “Building a dedicated app for the Amazon Signage Stick lets us give businesses that simplicity without compromise: professional, on-brand content on any screen, at any scale, for a fraction of the traditional cost.”

Enterprise capability, consumer-grade simplicity

Traditional signage players are often too costly for smaller rollouts, while consumer streaming devices cause downtime through prompts, freezes, and manual reboots. The Amazon Signage Stick is engineered specifically for signage, with reliable 4K performance and regular updates, and LOOP extends those advantages with design-led content tools and centralized control. Screens connect to LOOP in minutes, and teams manage, schedule, and monitor every display remotely from a single dashboard.

LOOP also brings enterprise-grade governance to the Amazon Signage Stick. A granular permission system lets organizations control exactly what each team member can see and do, while a flexible sites and branches structure lets teams organize screens by location, create individual sites or branches, and assign dedicated admins to each. Every user or admin can be granted access to one or many sites or branches, making it simple to delegate control across a distributed network while keeping oversight centralized.

What LOOP delivers on the Amazon Signage Stick

• Affordable professional signage:a low-cost, high-quality device that lowers the barrier to entry and to expansion.
• Dedicated Amazon Signage Stick app:a purpose-built LOOP app that once selected on plug-in, pairs in seconds, and unlocks the device’s native APIs directly from the LOOP web app.
• Native device API integration: LOOP's app connects directly to the Amazon Signage Stick's native device APIs, all controllable from the LOOP web app. Capabilities activated at launch include remote screen on/off via HDMI-CEC, native volume control, device and software reboot, and remote system-level screenshots. Power scheduling is coming soon.
• Seamless LOOP integration:works out-of-the-box with LOOP’s Studio editor, templates and industry layouts for hospitality, restaurants, retail, corporate, education and healthcare.
• Design-first content:rich typography, smooth transitions and animations for content that feels intentional and on-brand.
• Precision scheduling:time zones, opening hours, recurring patterns and dayparting so the right content plays at the right moment automatically.
• Governance and control:granular, role-based permissions plus a sites and branches structure for assigning admins across locations, backed by real-time audit logs.
• Reliable, always-on playback:auto-launch and offline playback keep screens running even without a connection.
• High performance:quad-core SoC, 4K video playback and Wi-Fi 6E connectivity for smooth, modern signage.
• Built to scale:one Signage Stick per screen makes it simple to grow from a single display to thousands across locations.
• Conveniently available:order the Amazon Signage Stick through Amazon and Amazon Business, with business pricing and fast shipping.

Availability

Support for the Amazon Signage Stick is available now to LOOP customers. To get started, set up a LOOP account, purchase the Amazon Signage Stick, connect it to any HDMI screen, and select LOOP from the device’s list of content management providers. Setup guides and onboarding resources are available at loopdigitalsignage.com/amazon-signage-stick/.

The Amazon Signage Stick is available in the following marketplaces:

• United States:amazon.com/signage-stick
• Germany:amazon.de/signage-stick
• Spain:amazon.es/signage-stick
• France:amazon.fr/signage-stick
• Italy:amazon.it/signage-stick
• United Kingdom:amazon.co.uk/signage-stick

About LOOP Digital Signage

LOOP Digital Signage is a cloud-based platform that lets businesses turn almost any screen into a managed display, enterprise-grade in capability and consumer-grade in ease of use. Built by designers for storytellers, LOOP pairs an intuitive Studio editor with powerful scheduling, granular governance, and offline-capable playback. LOOP is hardware-agnostic and works with most major signage brands and the devices businesses already own, giving teams the freedom to choose the hardware that fits their needs. True to its promise of One Platform. Every Screen. Instantly., LOOP helps organizations transform physical spaces through digital communication that feels intentional, curated, and editorial. Learn more at loopdigitalsignage.com.

About Amazon Signage

The Amazon Signage Stick is a powerful, reliable and affordable media player purpose-built for businesses and organizations of all sizes. With its secure, plug-and-play design and seamless integration with leading content management software providers, you can quickly and professionally display dynamic content on any screen to improve communications and enhance engagement with customers and employees. Whether deploying a single display or scaling multiple locations, you can elevate your communications and impact with Amazon Signage. Learn more at signage.amazon.com.

Media Contact

Media
media@loopdigitalsignage.com