Podcast
Podcast Episode 3: What's the deal with big data?
Digital Signage Today spoke with Reflect's Mason Page to get some insight on how big data can transform digital signage and what is holding it back.
June 28, 2019
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Podcast Summary
Everyone knows about big data, but few know how to use it fully. Digital signage end users are also struggling with how to best make use of it. Digital Signage Today spoke with Mason Page, EVP of strategic business planning, Reflect about big data, dynamic campaigns and what's holding them back.
During the interview, Page said that many retailers are simply looking at how to use big data to transform their online/digital marketing campaigns and they aren't considering how it can help transform their in-store marketing such as digital signage.
Page addressed questions such as:
- What are some ways big data can improve digital signage effectiveness?
- Why haven't we seen greater integration of big data/machine learning in digital signage?
- Do you think dynamic campaigns will become the norm?
- What are some problems vendors need to address to improve big data integration/dynamic campaigns?
You can listen to the interview in its entirety above.
