News

ZetaDisplay digital signage powering POP marketing for international tire chain

May 21, 2013

Sweden-based ZetaDisplay announced it has begun cooperation with international chain Vianor to supply its digital signage media platform, delivering a comprehensive digital signage network and content management system to Vianor.

The goal of the partnership is to strengthen Vianor's point-of-purchase marketing and customer communication through ZetaDisplay's media platform. Preliminarily, ZetaDisplay has delivered the new system to Vianor outlets in Finland, Sweden and Norway — in total nearly up to 300 outlets.

Nokian Tyres-owned Vianor is the biggest chain of tire stores in the Nordic countries, according to the announcement. It comprises more than 1,000 outlets in 26 countries, inlcuding Finland, Sweden, Norway, Russia, Ukraine, Kazakhstan, Estonia, Latvia, Switzerland and the U.S.

"We are pleased to have signed up with a new important and international client, this time Vianor," said Leif Liljebrunn, CEO of ZetaDisplay AB. "For us this is also a confirmation of our effort to supply international companies from our own local offices in different countries as well from our international partners."

Learn more about digital signage content management.