News

Watchfire Signs acquires digital signage firm Aerva

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital signage displays.

July 14, 2015

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital displays.

Headquartered in Cambridge, Massachusetts, Aerva offers cloud-based software for creating, managing and delivering content across multiple digital media channels. The company's platform for driving multiscreen networks allows for the execution of engaging digital experiences that span mobile, social, digital and interactive display channels. Clients include Anheuser-Busch, APN Outdoor, the U.S. Navy, Beats-by-Dre, HTC, Taco Bell and Northeastern University.

"Aerva has an exciting set of tools that really push the capabilities of digital signage and real-time social engagement and we are proud to be able to integrate their technology with ours. Dynamic, interactive content requires compatibility with a growing number of digital channels, and Aerva's technology will allow Watchfire to broaden its offerings in this area," Watchfire Signs CEO Steve Harriott said in the announcement. "They've been a part of shaping digital content delivery from Times Square to your local convenience store, and their technology platform is world-class."

Aerva will continue to operate as an independent company from its Cambridge headquarters location.

"Watchfire's LED signs and digital billboards are second to none," Aerva CEO Sanjay Manandhar said in the announcement. "By joining Watchfire, Aerva amplifies its ability to build digital display solutions for brands, retailers and enterprises and provide clients best-in-class capabilities for engaging [their] audience, boosting [their] brand and extending [their] reach through digital displays."

Terms of the sale were not disclosed.