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Vodafone Hutchison Australia dialing up nationwide digital signage network

Fujifilm Australia Pty Ltd., has partnered with Signagelive, specialists in cloud-based digital signage software, to provide a nationwide digital signage network to Vodafone Hutchison Australia as part of an expansion program by the MNO to increase its market share, Signagelive announced today.

December 9, 2015

Fujifilm Australia Pty Ltd., has partnered with Signagelive, specialists in cloud-based digital signage software, to provide a nationwide digital signage network to Vodafone Hutchison Australia as part of an expansion program by the MNO to increase its market share, Signagelive announced today.

The digital signage network is based on the Samsung Smart Signage Platform and comprises more than 923 displays to date with a further 300-plus screens expected to be installed by end of the year.

According to the announcement, Fujifilm Australia are experts in designing, installing and supporting digital retail networks, across high footfall sectors including retail, telco, government, commercial and real estate verticals.

The driving business case for Vodafone was to reduce its dependency on and the cost of printed point-of-sale material for promotional activities and move to a digital alternative to enhance brand awareness and provide a more engaging experience for consumers, Signagelive said. Digital signage offers significant advantages over printed advertising, including time to market, higher engagement and better TCO, the company said.

The Samsung Smart Signage Platform, powered by Signagelive has provided Vodafone with a centralized facility to run and manage a countrywide digital signage network, according to the announcement. Using Signagelive's intuitive digital signage platform, content can be created, scheduled and managed on a local, regional or national basis, depending on requirements, the company said.

"This is our biggest Samsung SSSP installation by far," said Jason Cremins, CEO and owner of Signagelive. "By integrating our SoC software into the FujiVISION brand, Fujifilm has eliminated the need for onsite media players and has been able to cost effectively roll out a digital signage network that can be managed locally, centrally or remotely using any device."