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Vistar Media partners with Quividi to fuel programmatic DOOH

June 2, 2020

Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to provide insights into audience movement patterns, to deliver programmatic DOOH. Vistar will use AdMyTV integrated with Quividi's audience analytics to craft a better solution for DOOH, according to a press release.

AdMyTV uses programmatic advertising network delivery appliance IoT devices to connect passive displays to Vistar's platform. With Quividi's analytics, companies can analyze effectiveness and purchase ads programmatically.

"Programmatic trading requires accurate audience data for advertisers to commit to DOOH budgets," Laetitia Lim, CEO, at Quividi, said in the release. "With Quividi's audience data accepted in the Vistar exchange, AdMyTV and all our DOOH partners can seamlessly yield incremental ad dollars from programmatic."