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Virtual Assistant firm Lawrence rebrands as Tensator

January 9, 2012

Lawrence, a Tensator Group Company and the U.S. headquarters for its parent company, has announced that it will officially rebrand as Tensator, in a move aimed at strengthening the company's global identity.

"2011 has been a strong year for us in terms of innovation and growth," Tensator general Manager Bill Vetter said in the announcement. "We've launched groundbreaking solutions including our innovative next-generation digital signage solution, the Tensator Virtual Assistant, and the SLQ-3000 split-screen electronic call forward system. By rebranding as Tensator, we are able to leverage the strength of the company's technological innovations and impeccable reputation on a global platform."

Tenastor counts major retailers, international airport terminals, banks and hospitality providers among its clients for queue management and customer journey solutions around the world, including Duane Reade; Harrods; JCPenney; Kohl's; Macy's; New Look; Target; UNIQLO; London Heathrow, London Luton, Edinburgh, Dubai and Fraport airports; Southwest Airlines; Barclays Bank; and the Empire State Building.

"This is a very exciting time for us," said Alan McPherson, Tensator Group CEO. "Lawrence has been part of the Tensator group since 2006, and prior to this was Tensator's U.S. distribution partner for over 30 years. The name change finally completes our integration of this important part of our company and points to the direction of our future growth and product development plans in North America ... The continued enhancements and rollout of Tensator's innovative solution products will further enhance our overall product offering to the North American market."

Tensator has six offices spanning Milton Keynes, U.K.; Bay Shore, New York; Frankfurt, Germany; Wroclaw, Poland; Paris, France; and Dubai, UAE. Direct or via its extensive distribution base, Tensator supplies its products, from ropes and posts to point-of-sale display units, to more than 170 countries around the world.

Along with the rebranding effort, which will take effect January 16, the company has changed its website to www.tensator.com and will be issuing a new range of literature and product catalogues.

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