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Vertu taps BrightSign for global in-store digital signage

July 22, 2013

Solid-state digital signage player provider BrightSign announced today that Vertu, a provider of luxury mobile phones, has opted to use its players in its global network of boutiques and concessions.

With flagship stores in London, Paris, Milan, Singapore, Hong Kong, New York and Las Vegas, Vertu's phones are now sold in more than 500 stores, including more than 70 Vertu boutiques, in 66 countries. Vertu unveiled a new store concept for its boutiques in 2010, which included various designs of digital signage screens, some of these are known internally as blades. Some designs are able to twist and rotate, displaying either individual images or content synchronized across the array. Vertu concessions within larger stores are equipped with single screens presenting similar content.

Following an extensive trial of available player options, Vertu selected BrightSign solid-state players on the basis of their reliability and low power consumption, according to the announcement. Content is managed using the BrightAuthor software package, and Vertu also is using the BrightSign players to play back holograms, adding a hologram-processing unit between the player and the hologram apparatus.

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