News

Verizon Media launches DOOH campaign planner tool

October 1, 2019

Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in its digital-signal-processing interface. With this tool, advertisers can set key targeting criteria as well as view all available DOOH displays in a map, according to a press release.

Advertisers can view maps of DOOH screens down to the street level so they can more carefully plan their campaigns, according to the release.

In addition, end users can measure the results of campaigns through digital reporting metrics and brand and sales lift studies from DOOH media owners with Verizon Media such as ClearChannel, Zoom Media, Lamar and Captivate.