News

U.K. service station gets digital menu boards, new workflow

July 30, 2007

BASINGSTOKE, U.K. — Sony announced the successful installation and trial of its interactive digital display technology at Moto Hospitality's Leigh Delamare M4 Eastbound motorway service station. As part of a major program of investment in the service station, the Sony Professional Services team worked closely with Moto Hospitality to develop a new catering business model designed around a digital display solution. Integral to the new offering is a digital menu board, which aims to speed up service and remove inefficiencies and overruns in the service station's kitchen. In addition to eight 32-inch LCD screens that display the restaurant's menu, the Sony Professional Services team installed its Ziris Content Management Suite to provide a full end-to-end workflow solution for Moto Hospitality. The screens are directly linked to Moto Hospitality's head office and enable management staff to remotely alter the menus, add promotions and change prices. "We are very excited to see the new system up and running," said Chris Rogers, marketing director for Moto Hospitality. "We cater for over 128 million people per year and the speed of our service is critical to creating an enjoyable customer experience. Not only are we confident that the new digital signage system will accelerate our service offering but we hope that our customers will enjoy the remarkably modern feel that the screens bring to the restaurant."