News

UK interior decorator group to decorate its interiors with digital signage

March 12, 2012

International interior decoration group Colefax and Fowler has appointed The Digital Signage Agency to create a new digital signage network across its U.K. showrooms, according to an announcement from TDSA. Using its Media4Display network and content management software, TDSA has installed the first phase of the new network in Colefax and Fowler's main trade showroom in Chelsea Harbour, London.

Colefax and Fowler wanted an end-to-end solution that would allow them to easily and remotely control the distribution of content to all its showroom screens. The firm also wanted a system that would allow them to upload, manage and plan the launch of seasonal campaigns well in advance in order to help improve the efficiency of the marketing department and to remove the previous method of deploying DVDs to their showrooms. The solution needed to be completely transparent with no unexpected costs further down the line.

James Washer, managing director of TDSA, said his company's solution "can help Colefax and Fowler organize and distribute all types of media content to their showroom screens as well as their PCs, mobile devices, tablets, kiosks and POS stations within one system."

Read more about digital signage networks.