News

UK auto dealer turns to Amscreen digital signage network to promote Fiats

April 17, 2013

A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line.

Glyn Hopkin, which has more than 25 dealerships across London and the southeast UK, is using Amscreen’s network and GEO+ software to automate location-specific messaging near its dealerships, according to a news release.

Amscreen screens reach more than 30 million adults every week, the company said, and they have become a favored platform for automotive-related brands.

"For us, advertising on the Amscreen network is ideal," Fraser Cohen, managing director at Glyn Hopkin, said in the release."Previously, we have focused our attention on press and our Web site. However, with Amscreen, we know that 100 percent of those seeing our advertisements are motorists, and considering they have car keys in hand, there isn’t a better time to talk to them."

And the screen network provides substantial flexibility, he said. "If we have a special offer or promotion running, we can drive awareness around it using Amscreen ... in a matter of minutes."

Glyn Hopkin enlisted the Amscreen network exclusively for a month-long competition in areas near its dealerships to promote the Fiat range, Cohen said, which increased traffic through its doors. Those results "clearly proved this is an accountable medium and is good value for money," Cohen said. "We plan to continue to use Amscreen in the future as a core platform to reach this motoring audience."

Amscreen CEO Simon Sugar said the company has seen increased interest from automotive-focused businesses over the past year. "The combination of our ability to effectively reach the motoring audience plus the simplicity, flexibility and cost-effectiveness of our platforms (keeps) motoring manufacturers and dealerships coming back to work with us," he said.

Learn more about digital out-of-home advertising.