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TruMedia launches new business intelligence platform for digital signage

TruMedia Measurement, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, has launched a new business intelligence platform that provides near real-time data for key decision makers including business trends and critical statistical information, the company announced recently.

February 12, 2015

TruMedia Measurement, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, has launched a new business intelligence platform that provides near real-time data for key decision makers including business trends and critical statistical information, the company announced recently.

TruMedia said its new platform provides near real-time data for key decision makers including business trends and critical statistical information on their business and industry, enabling enhanced understanding of customer behavior as well as forecasts on future trends.

The new platform is designed to open up the potential of targeting customers based not only on their demographics but also by integrating crucial and relevant data on their business, timing, dates, external factors (weather, economic parameters, etc.), according to the announcement. The new platform also is intended to empower customers to leverage audience data with statistical information for increased sales.

"Retailers, banks and many different product and service providers all want and need to know more about their on-site customers," said TruMedia CEO Moshe Shlisel. "Information such as who the customers are and what are their buying habits is critical for real-time on-site customer targeting. The ability to present a tailor-made offering for each customer is unique and essential. TruMedia answers this need, operating with the goal of maximizing revenues for our customers.

"Merging customer profile and behavior data with business intelligence information relevant to the store/industry/location provides a new upgraded platform allowing enhanced understanding of customer trends and enabling the formation of educated business forecasts."