News

TruMedia intros remote management solution for DOOH

August 9, 2012

Tampa, Fla.-based TruMedia Technologies Inc., a provider of marketing optimization and audience measurement solutions for the retail chain and out-of-home display markets, today announced the introduction of its Remote Device Manager. This new enhancement enables remote management, monitoring and configuration of digital out-of-home devices and software, thus improved control over the systems installed, the company said.

The Remote Device Manager is intended to enable reduced costs of installation, service provisioning, maintenance, trouble-shooting and customer care because the solution largely eliminates the need for on-site human involvement in these processes and most of this can be done remotely.

"With fewer customer calls, the overall service experience becomes more positive, leading to happier customers and an overall favorable service experience," said TruMedia CEO Moti Gura, in the announcement. "Also, the solution enables faster deployment of our products and solutions as well as a quicker response to needed changes in the software, thus reduces operational expenses and increases profits for the service."

The new solution is only one of several enhancements that the company is currently developing and releasing in order to improve its partners' and customers' overall experience, Gura said.

TruMedia's proprietary and field-tested video analytics technology measures visual attention toward posters, digital signage, TV monitors, display windows and in-store product displays, the company said.

Read more about audience measurement.