News

TravelCenters of America deploying digital signage company wide

TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying ADFLOW digital signage systems at many of its locations.

February 10, 2015

TravelCenters of America, operator of the TA and Petro Stopping Centers travel center brands, will be deploying ADFLOW digital signage systems at many of its locations, according to an announcement from digital signage solutions provider ADFLOW Networks.

ADFLOW's technology platform, in particular its customization capability, along with the company's demonstrated customer experience in the convenience store industry, were key factors in the selection, the announcement said.

Following an extensive test period and proof of concept, a nationwide deployment to many of the TA Truck Service and PetroLube Truck Service Centers is underway. TravelCenters has integrated this digital signage with its enterprise ERP systems for the Truck Service division of its business, making it possible to present localized real-time pricing data from SAP. In addition, the name and phone number of the branch manager, provided from the company's PeopleSoft system, has been integrated with the ADFLOW digital signage network. This approach is designed to ensure pricing information and the branch manager's contact details are up to date and accurate on the menu boards.

ADFLOW Networks said it has become the digital engagement platform of choice for a growing number of petroleum and convenience store retailers in North America.

"We are delighted to include TravelCenters as a customer," said Gary Davies, executive vice president, sales and marketing, in the announcement. "Our customers are looking for easy-to-deploy and easy-to-manage in-store digital signage that allows them to effectively target consumers and enhance the customer experience. With 24/7 installation expertise, technical support, project management and content consulting and creation services, our turnkey solution makes it easy to deploy. Our system's ability to be integrated into our customers' media asset management, marketing supply chain and enterprise systems makes it easy and cost-effective for them to manage."