News

Tourism Vancouver treats visitors to digital signage

July 15, 2013

The newly renovated Tourism Vancouver visitor center is furnished with a new three-by-three, 55-inch video wall, a 22-foot horizontal video presentation, interactive kiosks, and a "living wall," according to an announcement from Dot2Dot Communications. Dot2Dot partner 10net Managed Solutions won the project and exceeded expectations with deliverables, timelines, and HD content for Metro Vancouver's 8 million-plus visitors every year, the company said.

As a business association that represents more than 1,000 members made up of the city's restaurants, hotels,and featured attractions, Tourism Vancouver's flagship center is a destination found in the heart of the city. "Our goal was to create an experience that would encourage tourists to easily seek out and act on all that the city has to offer," said Ted Lee, CFO and VP for Experience Vancouver at Tourism Vancouver. "10net's expertise and valuable insight has made all the difference with executing this project — the new visual communications, audio, and overall energy and experience generated in the new centre is something for all Vancouverites and British Columbians to be proud of for sure."

The network of screens is powered using Scala Content Manager with several customized Scala scripts written by 10net to bring the vision to life. A custom-built nine-output media player running 1080p on each output drives the video wall at a true 5760-by-3240 pixel resolution, while another six-output player drives the 22-foot-long vertical array of LCD panels at a true 11520-by-1080 pixel resolution.

Across all screens, dynamic real-time content is prevalent. Local weather, multidaypart content, special offers, discounted day-of tickets and an array of pre-bundled, themed experiences to suit any traveler's needs. Through using interactive touchscreens, visitors are able to conveniently preview menus of local restaurants, make reservations or purchase tickets on the spot.

Moving forward, 10net will incorporate additional functionality to dynamically play content based on the weather, display events from TVAN's scheduling system, and take over ambient audio based on the content playing.

10net Managed Solutions is a Vancouver-based technology company focused on capturing customers with compelling, motivating and intelligent digital signage experiences, according to the announcement.

Toronto-based Dot2Dot provides one-stop, "concept-to-connection" solutions for all digital signage and ad-based communications, the company said.

Learn more about digital signage and corpoprate communication.