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Titan snags DOOH deal, to spend $750k on digital signage at NC airport

August 7, 2013

Transit advertising company Titan announced it has been awarded the advertising contract for Charlotte Douglas International Airport in Charlotte, N.C., and that as part of the agreement it plans to invest $750,000 in digital inventory at the airport.

The contract, which Titan won after a competitive selection process, adds its growing airport division, Titan Air, which already is the media partner of United Airlines, Westchester County Airport in White Plains, N.Y., and John Wayne Airport in Orange County, Calif.

Titan has committed to spend $1.5 million in capital to refurbish and beautify the advertising displays in the airport, $750,000 of which will be put toward digital inventory that, in addition to generating more revenue for the airport, will also enable it to communicate with and entertain its passengers, the company said. Titan also plans to rebuild all displays in the airport to standard industry sizes to attract greater numbers of local, regional and national advertisers — and has estimated that, at maturity, it will double the advertising revenue previously generated at the airport on an annual basis.

"Charlotte Douglas is an important and well-run airport. We are proud to be its advertising sales organization," said Michael Riley, SVP, Titan Air. "It's a top eight airport and the second most congested that delivers an extremely desirable consumer base to advertisers, especially elite business travelers. We are looking forward to introducing media there that will allow our advertisers to reach their audiences in new ways."

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