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The Screen to look back at Olympic DOOH medalists

September 14, 2012

U.K. digital signage association The Screen is set to look back at the digital out-of-home medal winners from this year's London Olympics, according to an announcement from the group:

As we bask in the fading glow of London's Olympic media bonanza, so The Screen looks back across the years of planning and construction that went into creating its digital out-of-home backdrop. Over the last few years we have seen huge investment into digital formats and many of the city's ground-breaking installations would simply not have happened if it wasn't for the impending games.

So did we get our share ? Did brands and advertisers make full use of this digital canvas? Did they rise to the challenge and wring the maximum benefit from this digital landscape? Were the creatives really able to capitalise on London 2012 and make these the first digital out-of-home Olympics...?

The Screen is holding a special version of its "Breakfast Briefing" at Ogilvy Canary Wharf on Sept. 28 to review some of the Olympics campaigns, focusing on the ones that took full advantage of all that digital signage platforms offer.

Speakers will include :

• Will Awdry, creative director at Ogilvy & Mather, and Mark Rose, U.K. brand & communications manager at BP, will discuss the BP Olympic partnership idea and give a sense of the post match success, the legacy and how some of the applications worked.
• Steve Cox, marketing director at JCDecaux Airport, will unveil his company's "Britishness" research and discuss what he feels advertisers have learned from the Olympic experience and how they can build on this going forward.
• Gavin Brice, franchise director at CBS Outdoor, will cover the role CBS played as sponsors, the inventory used and look at some of the key campaigns run.

The special Breakfast Briefing is scheduled for 9-11:30 a.m., Friday, Sept. 28. For more information, contact Lisa Goldstein at lisa.goldstein@thescreen.org.

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