News

The Home Depot Mexico does DIY with digital signage

The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA.

August 27, 2015

The Home Depot Mexico, with 115 stores across the country, is using digital signage to strengthen branding around its "Do More" do-it-yourself campaign that encourages shoppers to take charge of home projects, according to an announcement from Swiss digital signage software provider Navori SA.

The Home Depot Mexico turned to value-added reseller Megapantallas de Mexico SA de CV of Monterrey, Mexico, to build a digital signage network to support the initiative. MDM recommended a multisite network powered by Navori Labs' QL Professional digital signage engine, according to the announcement.

The MDM package included Navori Labs QL software, Android OS media players, digital displays and other hardware components. MDM also provided technical support and training to enable a quick learning curve for The Home Depot Mexico employees, who immediately began creating, programming and managing media content in-house. MDM is hosting the QL software, taking advantage of its cloud-based design to reduce operational costs and eliminate systems management on the end-user side, Navori said.

"Since our service department is highly specialized in Navori Labs software, The Home Depot Mexico chose to outsource the technical operation of its digital signage network to MDM," MDM CEO Gerardo Ylizaliturri said in the announcement. "As a reliable, dedicated value-added reseller, we can pass savings onto our customers by not only buying licenses, servers and infrastructure, but hosting cloud systems within our architecture. Navori Labs' cloud-based design essentially helps to remove the systems management burden from our customers, who can instead focus on the creation and management of compelling network content."

In addition to bringing the "Do More" DIY campaign to more customers inside stores, the network has proved valuable in the promotion of special seasonal and sale merchandise at all 115 stores, the announcement said.

The rollout included delivery of 42-inch video screens and Android media players to each store. Within 20 days, MDM mounted the screens, configured the QL software, activated the media players, and tested and deployed all systems across the 115 stores. MDM additionally conducted a two-hour class so that The Home Depot Mexico system administrators could immediately begin handling day-to-day media content management and broadcasting.

Ylizaliturri said the Navori Labs network is highly scalable, and employees have been trained to manage and schedule content for delivery to up to 1,000 stores in the likely event of expansion. MDM configured the network to send QL-driven content to every store on the network at once, or designate content for delivery to regional groups or individual stores.

Coupled with the Android media players, Ylizaliturri said, "Navori Labs QL software offers The Home Depot Mexico a reliable high-quality digital signage network to support their current and future strategic marketing needs."