News

Texas Tech University selects ANC for arena display installation

August 29, 2016

Texas Tech University and ANC, a Learfield Company that provides integrated signage, design and marketing solutions to sports, entertainment, retail and transportation facilities, announced plans for a new display for United Supermarkets Arena, home of the Red Raiders men's and women's basketball and volleyball teams.

The center-hung structure will include four video displays, each measuring 16.38 feet high by 25.20 feet wide, according to a press release from ANC. Underneath the primary screens will hang a uniquely shaped LED ring. The custom lower display features a continuous ring featuring four separate hanging trapezoid shaped sections that can be driven all as one screen or segmented into single images.

"Partnering with ANC, we will bring a new dynamic experience to our students, alumni and fans," said Texas Tech Director of Athletics Kirby Hocutt. "These improvements will strengthen Texas Tech's commitment to offering the best game day environment in the NCAA."

As part of ANC's sourcing partnership with Mitsubishi Electric Power Products Inc's Diamond Vision System Division, the center-hung video displays will utilize its XL Series featuring Real Black technology. The displays will be driven by ANC's vSOFT, which will also control the existing LED displays in United Supermarkets Arena to create an immersive experience, the release said.

"We are excited to add Texas Tech University to our growing NCAA partner list," said Jerome Cifarelli, president and CEO of ANC. "Integrating industry-leading LED technology with our award-winning vSOFT operating system puts Texas Tech University at the forefront of digital signage, offering fans an unparalleled experience."

The ANC and Texas Tech partnership extends past the installation with ANC providing onsite service to maintain and operate the display system during live events. ANC's creative services team will create the content for the displays, including sponsor graphics, team animations and statistical layouts, the release said.