News

Techology, media company names first CMO

August 15, 2016

Intersection, a technology and media company, announced that Dafna Sarnoff has joined the company as its first chief marketing officer.

Sarnoff will lead global marketing and communications efforts as it expands its technology and media solutions to cities, transit authorities, retail, airports and mixed-use real estate developments, according to a company press release.

In her new role, Sarnoff will oversee corporate and product branding, drive advertiser and user engagement of the LinkNYC network, and create integrated marketing and communications strategies designed to raise Intersection's profile globally. Sarnoff will report to Intersection President and CEO Al Kelly.

"Dafna's breadth of experience across brand strategy, quantitative customer acquisition, and marketing operations makes her the right choice to lead Intersection's marketing efforts," Kelly said. "Her results-driven approach will be a vital asset in helping us deepen customer relationships, expand our offerings, and build our brand."

Before joining Intersection, Sarnoff served as senior vice president of marketing of Yodle Inc, a company providing digital marketing solutions to small businesses clients, and then as senior vice president of marketing for Web.com, which acquired Yodle in March 2016, the release said.

Prior to joining Yodle, Sarnoff was vice president of product management and marketing at global information services company Wolters Kluwer, where she led brand strategy for their Corporate Legal Services group. During a decade at American Express, Sarnoff held several senior marketing roles, managing customer acquisition, loyalty programs and product management initiatives. Sarnoff holds an MBA from Harvard Business School and a bachelor's degree in mathematics from Dartmouth College.

"Intersection is leading a transformation across multiple industries by bridging the gap between physical and digital experiences across the customer journey," Sarnoff said. "The new level of capabilities and sophistication our products are delivering is improving the lives of people in cities and communities, and represents an untapped opportunity for brands and businesses. I'm looking forward to helping them realize those benefits, and I'm thrilled about the opportunities ahead of us."