Tallink cruise fleet adding digital signage

TAIPEI, Taiwan — M/S Star, the newcomer of the Tallink fleet, has chosen the Electrosonic Lightinen and Cayin Technology digital signage solution to offer passengers between Helsinki and Tallin dynamic and up-to-date information.

M/S Star, the newcomer of the Tallink fleet, was launched and christened in Helsinki last November, and it started operating between Helsinki and Tallin in April 2007. M/S Star has a 120-seat Business Lounge, and there is an Observation Lounge for private parties for up to 250 persons. The ferry can accommodate a maximum of 1,900 passengers and carry up to 450 cars on multiple car decks.

Electrosonic Lightinen chose Cayin Technology as the digital signage solution provider and the delivered system in M/S Star covers the ice-cream bar, hamburger bar, pizzeria, snack bar, entrance and the shop areas. Each of the 29 different sized displays is attached to a networked SMP-PRO2 Media Player. The complete system is controlled via a Web-based user interface on Cayin's CMS Content Management Server, At the snack bar, there are 10 displays with different menus and price tickers. At the shop and entrance areas, the displays are showing advertisements and prices.

With Cayin's CMS server, administrators can centrally and remotely manage all SMP-PRO2 players located at different sites, and distribute messages to be displayed at pre-scheduled time and designated places. Users can also choose to broadcast live streaming videos to all players via Cayin's CMS server.