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Starbucks, Pepsi to premiere film on Shanghai subway screens

November 6, 2007

Wall Street Journal: A feel-good film about a girl from the Chinese countryside who moves to the big city to discover love, blogging and Starbucks will premier this month on thousands of flat-screen monitors on Shanghai's subway cars and station platforms. Tailored for an audience of 2.2 million who cram onto China's biggest underground railway each day, the full-length feature film will be shown in daily segments of a few minutes over 40 weekdays, soap-opera style.

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