Star Micronics, Sophatar launch digital signage content management solution
Star Micronics and Sophatar are launching a digital signage service, called Sophatar POS Signage, for all Star Cloud Services members.
Customers can sign up for the monthly service now available on the Star Cloud Services dashboard. The service automatically creates in-store digital signage with product recommendations based on the line items of Star printer receipts. Automatic content updates are included with the service resulting in a 'set & forget' operation, so signage doesn't go stale over time as with other solutions based on a static playlist.
If retailers do not have pictures of their products or services, the solution's engine will automatically retrieve images based on UPC codes and textual descriptions.