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Social media curation and visualization platform integrates with digital signage

Postano, the social curation and visualization platform, announced an integration with digital signage media player provider BrightSign that will make its social engagement platform available to BrightSign customers through its solid-state digital signage media player.

October 14, 2015

Postano, the social curation and visualization platform, today announced an integration with digital signage media player provider BrightSign that will make its social engagement platform available to BrightSign customers via the BrightSign 4K1142 solid-state digital signage media player. 

The collaboration, which the companies are calling "this first of its kind," is intended to afford 4K1142 users the ability to display Postano's social media visualizations "flawlessly and reliably," the company said, which is designed to increase interaction and engagement with customers, clients and employees. 

"While social media is one of the most effective mediums to interact with consumers and stakeholders, it has been a difficult tool for brands to take advantage of at physical locations," said Justin Garrity, president of Portland, Oregon-based Postano. "Now, thanks to our partnership with BrightSign, brands can easily host stunning social media visualizations on digital displays at key retail or corporate locations, and interact with and engage customers — like never before."

Postano said it enables brands to find and curate the best social fan content and publish that content as visualizations across Web, mobile and live-screen displays for industries such as higher education, live events, sports, retail and beyond. It integrates all the major social networks, allowing brands to aggregate and display user-generated content, the announcement said.

"We're very excited to announce the partnership with Postano," BrightSign CEO Jeff Hastings said in the announcement. "Through this integration we are now able to offer our users the ability to better tap the power of social media to engage their consumers. We expect that this will set the stage for much greater use of social media within the digital signage industry."

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