Small retailer makes splash in Vegas with LED displays
M&K Enterprises Llc, the parent company of Vegas EXP, recently teamed up with NanoLumens to deploy a 17- by 6-foot LED display at its Vegas EXP retail store on the Las Vegas Strip. The company selected the display to be able to draw in potential customers walking the strip, according to a press release.
The display features an 8-millimeter pixel pitch, 7,000 nits of brightness and front serviceable design for easier repairs. M&K can update the content in real-time as well. NanoLumens also deployed an additional 32 displays inside the store. Customers can view information on sales and products on these displays, or sign up for discounts on touchscreen displays.
"We're now working on a game-type system for touchscreen displays in the store, where visitors can spin a wheel or play a game to win a prize or earn a discount," Jennifer Turner, president and CEO of M&K, said in the release. "We know the retail environment is rapidly changing, and we refuse to be left behind. We want people to be wowed by our presentation and shopping experience in a way they haven’t seen before, so they remember us as part of their visit. The NanoLumens display is how we show that mantra to people before they step inside, and its power to intrigue passersby and encourage interaction through social media was evident immediately."