News

Slovenian DOOH network running on cloud-based digital signage

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

November 26, 2014

The largest network of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International LLC's cloud-based digital signage software to power its new class of technologically advanced LED screens, called "Digital Giants," according to an announcement from BroadSign.

Seven digital billboards ranging from 13 to 55 square meters in size were activated in May and complement TSmedia's pre-existing displays in areas such as shopping malls, post offices and gas stations. The Digital Giants are located in prominent positions along Ljubljana's main crossroads, the city center and its biggest shopping mall, the announcement said.

TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.

"BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability," TSmedia CEO Tomaž Pernovšek said in the announcement. "We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign's robust software align with TSmedia's needs and will help meet our advertising objectives."

The entire TSmedia network of outdoor digital displays reaches almost 90 percent of Slovenia's population, the company said.

"BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas' Harmon Corner to London's Waterloo Motion," BroadSign Vice President of Sales Skip Beloff said in the announcement. "As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays."