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SignStix showcasing retail digital signage at London's Retail Business Technology Expo

SignStix's key exhibit will be an interactive digital signage display using Toshiba professional display screens, developed to augment a retail customer's buying journey, bridging the gap between e-commerce and in-store.

February 23, 2016

Global digital engagement platform SignStix announced it is exhibiting at this year's Retail Business Technology Expo in London. Revealing its most recent platform enhancements, SignStix said it will form part of Toshiba's stand among a multiskilled network of partners.

SignStix's key exhibit will be an interactive digital signage display using Toshiba professional display screens, developed in conjunction with Evoke Creative, a creative design agency and manufacturer of dynamic engagement solutions. The display will augment a retail customer's buying journey, bridging the gap between e-commerce and in-store.

Centered on customer behavior, the interactive signage fixture will invite visitors to interact with the display, and, once engaged, interactive content will guide users through a transactional process.

SignStix also will be showcasing its Commander application, designed to give retailers the ability to take over store content in seconds, all from a smart device. There will also be a dedicated demo area, where visitors can meet and greet the team and receive a comprehensive demonstration of the cloud-based digital signage CMS.

"We're extremely excited to showcase some of our latest developments at RBTE this year," SignStix Head of Marketing Aneysha Wakelin said in the announcement. "The platform has come a long way since last year's exhibition — it's become much more than a digital signage platform. It's now widely recognized as a tool for digital engagement, enabling organizations to easily build bespoke interactive applications and content without the need for additional software or bulky hardware."

SignStix said it will be exhibiting with Toshiba Retail during the show, March 9 and 10, at Kensington Olympia Grand in London.