News

ShopCast signage network coming to Wal-Mart Canada

October 2, 2007

LONDON, Ontario — EK3 Technologies Inc. announced that its subsidiary company ShopCast has signed an exclusive agreement to install EK3 digital merchandising solutions in Wal-Mart Canada stores. Under the agreement, EK3 and ShopCast will install the narrowcasting system in 60 stores by the end of 2007 and eventually in all Wal-Mart Canada locations.

EK3 recently purchased ShopCast, a Toronto-based company that offers advertisers strategic media purchasing power on digital networks.

"Partnering with EK3 and ShopCast will enable us to strategically reach out to Wal-Mart customers in-store to inform, entertain and help save them money,'' said Mike Dombrow, director of marketing for Wal-Mart Canada Corp. "When we began discussions with EK3, we quickly became excited about the potential of this partnership. Their products are strategically designed to help our business in many ways while delivering the highest quality video to our customers throughout our stores."

EK3 and ShopCast will deliver a combination of advertising, digital merchandising and Wal-Mart Television on numerous screens throughout each store.

"Wal-Mart Canada is one of the more progressive North American brands and we look forward to helping them meet their business goals and create even greater customer loyalty through our industry-leading technology,'' said Nick Prigioniero, president and chief executive of EK3. "EK3 prides itself on its commitment to research and development and we are happy to hear Wal-Mart Canada and other leading brands trust us to uniquely meet and exceed their expectations in digital merchandising. We look forward to a mutually beneficial relationship with Wal-Mart Canada."