News

Shell rolls out Dutch, British digital signage networks, piloting Malaysia

Six hundred screens in the Netherlands and United Kingdom were operational as of March 2015, powered by BroadSign International LLC software.

May 12, 2015

Shell is working to improve the refueling experience in retail forecourts through the initial deployment of its digital signage network using BroadSign International LLC's cloud-based platform, according to an announcement today from BroadSign.

Unlike in-store gas station or c-store networks, Shell's screens are outside at the pump and make use of fuel dispenser triggers. At the start of 2015, 50 Shell locations comprising 400 screens were fully operational in the Netherlands and another 25 locations featuring 200 screens went live in March as part of the network's global expansion. A pilot program in Malaysia is currently underway, the company said.

Content provides visitors with helpful information and promotions to assist in refueling safely, and enhances the customer experience on Shell forecourts. A typical loop lasts 90 seconds with 10-second slots per message.

"Shell is a prestigious brand worldwide, and its digital signage network attests this," BroadSign Vice President of Sales Skip Beloff said in the announcement. "As such, BroadSign has been happy to align our global footprint with their own, assist with advanced feature development relating to fuel dispensers and maintain reliable service for superior customer relations."