News

Selfies on digital signage to boost veterinary practice marketing

June 17, 2016

Pet Cause Media, a provider of DOOH marketing systems for veterinary offices, has added a free social media program to its Veterinary Pre-Education Technology offering, according to a company press release. The program is designed to help practices with client acquisition and marketing.

The tool integrates into its core Veterinary Pre-Education Technology offering, which is also free to veterinary practices, and encourages pet owners to promote the practice using their own Twitter or Instagram accounts. When pet owners take a selfie of their pet using a specific hashtag designated by the practice, their photo appears on the digital signage display in the waiting room within a minute or two, the release said.

"We've been developing this for some time and are excited to finally make it available to all practices who have our waiting room systems," said Peter Alberti, CEO of Pet Cause Media. "Who doesn't love seeing their pet on the big screen? This is part of our ongoing effort to help support the veterinary industry. It's not enough for a practice to leverage their own social media channels — like any social media marketing campaign, leveraging customer channels is often far more effective."