SeeSaw networks announces online ad-buying platform

Media Week: Launched a year ago, SeeSaw Networks earlier this month signed its first six "affiliate" companies: Captive Media, Ecast, DVD Play, MJM Sports and Media, The University Network and Zilo. This week at the American Association of Advertising Agencies annual media conference in Las Vegas, SeeSaw will launch SeeSawads.com, an online platform through which advertisers can customize digital buys by demographic, geography or venue.

Read more