News

SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places they work, play and socialize including health clubs, college campuses, sports bars, retail stores, video rental stores, supermarkets and ATM machines. SeeSaw announced four new partnerships with digital signage companies — Netpulse, Agency225, CSpot Networks and BRANDitTV — that have screens in locations frequented by mobile millennials, also known as Generation Y. SeeSaw's network enables advertisers to reach this coveted audience at various times and locations throughout the day. The new additions increase SeeSaw's weekly impressions to more than 30 million — putting SeeSaw's advertising reach on par with an episode of "American Idol."

Life Pattern Marketing is the practice of mapping the daily pattern of an audience's typical life and weaving an advertising program through that pattern. For example, a mobile millennial leads an active life pattern including regular visits to health clubs, bars, restaurants and college campuses. Composed of approximately 76 million people born between 1978 and 2000, mobile millennials are the first generation to grow up in a digital world and have media habits that make it more difficult for advertisers to reach through traditional media. Through SeeSaw, advertisers use Life Pattern Marketing to reach Mobile Millennials in locations where they are receptive to relevant advertisements.

"It is getting harder for businesses to reach highly mobile people with a brand message using traditional media," said Monte Zweben, co-founder and chairman of SeeSaw. "Life Pattern Marketing with digital out-of-home media allows advertisers to reach people by weaving a brand message into their everyday lives."