SeeSaw debuts proposal tool for digital signage ad campaigns

SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media networks. Customizable proposals give detailed insight into traffic, awareness, demographics, pricing, programming and screen locations, for all the networks aggregated in a campaign. For the first time, agencies can easily assess multiple networks, optimize campaigns and provide full transparency to clients as they plan their campaigns.

"In response to media agency requests, we developed this new tool to provide agencies with an unprecedented planning capability," says Peter Bowen, chief executive of SeeSaw Networks. "With access to comprehensive information about our affiliate partner networks, agencies can see exactly how they're reaching their target audience and at what cost, and quickly provide this information to clients in a ready-made proposal."

SeeSaw has standardized information across multiple types of digital out-of-home venues like retail stores, gas stations, executive airports and many others, so that each category can be easily assessed on a consistent set of metrics. Audience impressions for each type of venue are calculated based on a uniform traffic and awareness model that creates a new standard of measurement for this media.

Campaign-specific media metrics, such as impressions and delivery indices against demographic and geographic objectives, as well as detailed venue information, such as screen information and programming details, are packaged together by SeeSaw's proposal generator into a document that is easily customized with an agency's point-of-view and recommendations. This new feature provides media planners and buyers who use SeeSawAds.com with a client-ready document within minutes.