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SeeSaw adds text-message interactivity

April 25, 2007

Adweek: One of the largest out-of-home digital media agencies, SeeSaw Networks, said it would add measurable text-messaging capability to its 10,000 nationwide locations. "The network is ubiquitous with screens, delivering 22 million impressions," said Monte Zweben, chairman of the San Francisco-based company. "This capability makes the entire out-of-home network interactive and measurable on a cost-per-action basis."

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