Display Technology

Screenverse, Feeding America deploy 'Doing Good with DOOH' campaign

Photo: Adobe Stock

December 30, 2025

Screenverse, a programmatic digital out-of-home network in the U.S., has launched "Doing Good with DOOH," a Screenverse-led passion project supporting nonprofit organizations through real-world digital campaigns.

This season, Screenverse is partnering with Feeding America, the nation's largest hunger-relief organization, to raise awareness and mobilize support for families and communities facing hunger and food insecurity nationwide, according to a press release.

"At Screenverse, we believe you should never ignore a generous impulse. It's a value we take seriously, and one we see echoed across our network partners. Partnering with Feeding America gives our industry the opportunity to turn intention into impact," Screenverse CEO and Co-Founder David Weinfeld said in the release. "Digital out-of-home delivers the reach, and those small moments of awareness can translate into real meals, real support, and real change. With DOOH's scale and precision, every impression becomes a chance to inspire action."

Participating Screenverse networks include Corner Media, True Sync Media, Vertical Impression, Smartify, Olyns, theBulletin, Grace Outdoor, Whistler Billboards and Street Media Group billboards.

Together, they're donating over 30 million impressions, valued at approximately $235,000 in ad space. The campaign will span 18,000-plus digital screens across 150-plus markets, running in a wide range of high-impact environments.

"By bringing the movement to end hunger to thousands of screens across the country, this campaign helps more people understand the reality of food insecurity and reminds us that each of us can make a difference," Monica Lopez Gonzalez, Feeding America's chief marketing and communications officer, said in the release. "Partnerships like this strengthen our collective effort to ensure every person has the food they need to thrive."

Screenverse is inviting others to get involved and give back by donating directly through the Feeding America portal. To help track the collective impact of the OOH community, donors should enter "Doing Good with DOOH" as the honoree/Organization name, and are encouraged to donate on behalf of their company or team. Every dollar donated can help provide at least 10 meals for individuals and families facing hunger through the Feeding America network of food banks.

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