DOOH Advertising

Broadsign SSP integrates Screenverse DOOH network

The Screenverse digital display network is now available via the Broadsign supply side platform. Screenverse contributes a fleet of nearly 100,000 digital screens and 18 network partners to the partnership with Broadsign SSP, which offers integration with more than 35 demand-side platforms for DOOH advertising.

Image: Adobe Stock

October 22, 2024

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The Screenverse digital display network is now available via the Broadsign supply side platform, thanks to a partnership announced today by the companies in a press release.

Screenverse brings a fleet of nearly 100,000 digital screens and 18 network partners to the partnership with Broadsign SSP, which in turn brings its integration with more than 35 demand-side platforms for DOOH advertising, aiming for easy activation of multi-network PMP deals via the platform.

"Broadsign has long been a leader in digital signage and DOOH technology, making this integration a natural step for us," David Weinfeld, co-founder and CEO at Screenverse, said in the release. "Their dedication to advancing the programmatic DOOH ecosystem aligns perfectly with our mission to empower our network partners. To fully optimize programmatic monetization opportunities, it's essential that we extend our partners' inventory to all key DOOH marketplaces. By integrating Screenverse's full network portfolio into the Broadsign SSP, we are laying the foundation for a collaborative future focused on driving mutual success and pushing the industry forward."

"Demand for programmatic DOOH among media buyers and agencies is growing and access to more premium inventory like what Screenverse offers will be vital to meeting that demand. This integration gives buyers who want to take advantage of the full-funnel power of DOOH more inventory options, whether implementing omnichannel strategies comprising DOOH or standalone DOOH campaigns," John Dolan, VP, global head of media sales and service at Broadsign, said in the release. "It's been a pleasure working with Screenverse on the integration, and we're thrilled to have collaborated to bring it to market."