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Screen Expo Europe opens in London
January 31, 2007 by James Bickers — Editor, Networld Alliance
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LONDON — The second-annual Screen Expo Europe opened in London Wednesday, with 75 exhibitors and an expected 4,000 attendees.
According to Mark Pigou, director of organizer Retail Events Ltd., 40 percent of those attendees are from outside the U.K., roughly twice as many as last year.
Highlights of day one included an overview of the industry by Martin Kingdom, president of POPAI UK; presentations of successful signage networks from The Netherlands, Germany and France; and a discussion on global out-of-home media trends from Thomson's Julien Marcel.
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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