Rotor Clip gains Daktronics digital billboard after lengthy court battle
Rotor Clip Company has won the rights to purchase and use a 14-foot tall by 48-feet wide DB-6000 Daktronics digital billboard. The company first attempted to gain a digital billboard in the mid 2000s, but was denied by courts because several digital billboards already existed in the area. That prompted the company to take its case to an appellate court, according to press release.
Daktronics provided a team of a signage legislation department, zoning staff and engineers to offer testimony on the safety and brightness of a digital display. After a long consideration process, the appellate court approved Rotor Clip's request.
The billboard itself offers 20-millimeter line spacing and full color imagery. It is located on Interstate 287, which runs through New York and New Jersey, according to a press release.